Advertising Revelations - Revision history

Akacherski at 08:08, 22 June 2017

2017-06-22T08:08:59Z

Akacherski: /* World War II */

2017-06-22T07:42:55Z

‎World War II

Akacherski: /* Introduction */

2017-06-22T07:40:47Z

‎Introduction

Akacherski: /* Abstract */

2017-06-22T07:40:05Z

‎Abstract

Akacherski: /* Conclusion */

2017-06-21T22:38:38Z

‎Conclusion

Akacherski: /* Background */

2017-06-21T22:33:34Z

‎Background

Akacherski: /* Background */

2017-06-21T22:33:23Z

‎Background

Akacherski: /* Differences */

2017-06-21T22:31:48Z

‎Differences

Akacherski: /* References */

2017-06-21T22:30:13Z

‎References

Akacherski: /* Section 2: Deliverable */

2017-06-21T22:29:12Z

‎Section 2: Deliverable

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 =Abstract=
-War advertising over the ages has changed. In this milestone, I will compare the poster advertisements produced during World War II to the ones produced today for the War on Terror. Advertising will also change in the future. I plan to evaluate trends today to gauge where it is going in the future. World War II posters told viewers many different messages. Today's posters have a similar message to each other: fight terrorism. I will briefly evaluate the history behind the World War II posters and compare them to today's posters on the War on Terror.
+War advertising over the ages has changed. In this milestone, I will compare the poster advertisements produced during World War II to the ones produced today to combat the War on Terror. Advertising will also change in the future. I plan to evaluate trends today to gauge where it is going in the future. World War II posters told viewers many different messages. Today's posters have a similar message to each other: fight terrorism. I will briefly evaluate the history behind the World War II posters and compare them to today's posters on the War on Terror.
 <br><br>
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 ==World War II==
 <br>
-During World War II, war posters commissioned by the government could be seen across cities. Not just in the United Kingdom, but in all countries involved in the wars. The word propaganda has a certain negative connotation when used today but that was not the case then. This was a way for the government to generate support for the war effort. A very common form of propaganda was the poster. According to Vallée, they were often called "weapons on the wall."<ref>Vallée, C. (2012). Monsters and Clowns Incorporated: the Representations of Adolf Hitler in British and American WWII Propaganda Posters. Revue LISA/LISA e-journal. Littératures, Histoire des Idées, Images, Sociétés du Monde Anglophone–Literature, History of Ideas, Images and Societies of the English-speaking World, 10(1), 126-150.</ref>. These advertisements reminded citizens that Britain could win the war, and it needed their help to do so. <ref>World War Two : Government Posters. (2008). Retrieved May 29, 2017, from https://nationalarchives.gov.uk/documents/education/propaganda.pdf</ref>. These posters also depicted women working in factories or other male dominated jobs to show that they could replace men and help with the war efforts. This encouraged the government to increase advertising by commissioning more posters to be made.
+During World War II, war posters commissioned by the government could be seen across cities. Not just in the United Kingdom, but in all countries involved in the wars. The word propaganda has a certain negative connotation when used today but this was not the case then. This was a way for the government to generate support for the war effort. A very common form of propaganda was the poster. According to Vallée, they were often called "weapons on the wall."<ref>Vallée, C. (2012). Monsters and Clowns Incorporated: the Representations of Adolf Hitler in British and American WWII Propaganda Posters. Revue LISA/LISA e-journal. Littératures, Histoire des Idées, Images, Sociétés du Monde Anglophone–Literature, History of Ideas, Images and Societies of the English-speaking World, 10(1), 126-150.</ref>. These advertisements reminded citizens that Britain could win the war, and it needed their help to do so. <ref>World War Two : Government Posters. (2008). Retrieved May 29, 2017, from https://nationalarchives.gov.uk/documents/education/propaganda.pdf</ref>. These posters also depicted women working in factories or other male dominated jobs to show that they could replace men and help with the war efforts. This encouraged the government to increase advertising by commissioning more posters to be made.
 <br><br>
 In 1939, the Ministry of Information was formed to commission posters to sway public opinion. Their work included posters to convince people to grow their own food to cut down on import costs.  Others encouraged people to reconsider their weekend trips and encourage the women to take jobs in the factories. <ref>World War Two: Government Posters.</ref> To make the posters more effective, the Ministry of Information hired artists to design them. They had drawn up a list of fifty eligible artists who could be commissioned. To provide these artists financial compensation for their work, the Ministry of Information had three options. These were full-time salaried employees who had six-month contracts, others were paid off direct commission, and others were encouraged to submit their work for purchase consideration. The Ministry of Information also had criteria the posters must fit. The most important one was that the poster must be painted through an eyewitness' perspective<ref>McCloskey, B. (2005). Artists of World War II. Greenwood Publishing Group.</ref>. The posters and artwork are painted as if you are witnessing the events being portrayed first-hand as if you are standing in that situation.
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 ===Careless Talk===
-'Careless Talk Costs Lives' became some of the most notable posters from this era. The campaign against careless talk was very important. It was intended to keep people from divulging information to enemy sympathizers or enemy spies<ref>Aldgate, A.</ref>. Casual talk could allow the enemy to target specific targets and cause mass causalities. The influx of anti-Nazi German refugees caused people to become uneasy. They believed the refugees were actually spies, working for the Germans. Since they were not trusted, these refugees were rounded up, arrested, and sent to be imprisoned on the Isle of Man. Not wanting to leave anything to chance, Winston Churchill ordered an anti-gossip campaign in 1941: careless talk <ref>Aldgate, A.</ref>.
+'Careless Talk Costs Lives' became some of the most notable posters from this era. The campaign against careless talk was very important. It was intended to keep people from divulging information to enemy sympathizers or enemy spies<ref>Aldgate, A.</ref>. Casual talk could allow the enemy to target specific targets and cause mass causalities. The influx of anti-Nazi German refugees to Britain caused people to become uneasy. They believed the refugees were actually spies, working for the Germans. Since they were not trusted, these refugees were rounded up, arrested, and sent to be imprisoned on the Isle of Man. Not wanting to leave anything to chance, Winston Churchill ordered an anti-gossip campaign in 1941: careless talk <ref>Aldgate, A.</ref>.
 <br><br>
 ====Historians' Interpretation====

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 ==World War II==
 <br>
-During World War II, war posters commissioned by the government could be seen across cities. Not just in the United Kingdom, but in all countries involved in the wars. Propaganda has a certain negative connotation when used today but that was not the case then. This was a way for the government to generate support for the war effort. A very common form of propaganda was the poster. According to Vallée, they were often called "weapons on the wall."<ref>Vallée, C. (2012). Monsters and Clowns Incorporated: the Representations of Adolf Hitler in British and American WWII Propaganda Posters. Revue LISA/LISA e-journal. Littératures, Histoire des Idées, Images, Sociétés du Monde Anglophone–Literature, History of Ideas, Images and Societies of the English-speaking World, 10(1), 126-150.</ref>. These advertisements reminded citizens that Britain could win the war, and it needed their help to do so. <ref>World War Two : Government Posters. (2008). Retrieved May 29, 2017, from https://nationalarchives.gov.uk/documents/education/propaganda.pdf</ref>. These posters often depicted women working in factories or other male dominated jobs to show that they could replace men and help with the war efforts. This encouraged the government to increase advertising by commissioning more posters to be made.
+During World War II, war posters commissioned by the government could be seen across cities. Not just in the United Kingdom, but in all countries involved in the wars. The word propaganda has a certain negative connotation when used today but that was not the case then. This was a way for the government to generate support for the war effort. A very common form of propaganda was the poster. According to Vallée, they were often called "weapons on the wall."<ref>Vallée, C. (2012). Monsters and Clowns Incorporated: the Representations of Adolf Hitler in British and American WWII Propaganda Posters. Revue LISA/LISA e-journal. Littératures, Histoire des Idées, Images, Sociétés du Monde Anglophone–Literature, History of Ideas, Images and Societies of the English-speaking World, 10(1), 126-150.</ref>. These advertisements reminded citizens that Britain could win the war, and it needed their help to do so. <ref>World War Two : Government Posters. (2008). Retrieved May 29, 2017, from https://nationalarchives.gov.uk/documents/education/propaganda.pdf</ref>. These posters also depicted women working in factories or other male dominated jobs to show that they could replace men and help with the war efforts. This encouraged the government to increase advertising by commissioning more posters to be made.
 <br><br>
 In 1939, the Ministry of Information was formed to commission posters to sway public opinion. Their work included posters to convince people to grow their own food to cut down on import costs.  Others encouraged people to reconsider their weekend trips and encourage the women to take jobs in the factories. <ref>World War Two: Government Posters.</ref> To make the posters more effective, the Ministry of Information hired artists to design them. They had drawn up a list of fifty eligible artists who could be commissioned. To provide these artists financial compensation for their work, the Ministry of Information had three options. These were full-time salaried employees who had six-month contracts, others were paid off direct commission, and others were encouraged to submit their work for purchase consideration. The Ministry of Information also had criteria the posters must fit. The most important one was that the poster must be painted through an eyewitness' perspective<ref>McCloskey, B. (2005). Artists of World War II. Greenwood Publishing Group.</ref>. The posters and artwork are painted as if you are witnessing the events being portrayed first-hand as if you are standing in that situation.

@@ Line 25: / Line 25: @@
 <br>
-This project aims to compare World War II posters to today's posters about the War on Terror. These posters have a historical side and an artistic side, making them popular with people who support either art or history. World War II advertising posters had to cover a lot of material. The Ministry of Information had to make posters to help Britain win, and this meant gaining support from within the country. Each poster had an interesting history behind it and was the reason they were produced. Today, we are using posters to help combat the War on Terror. There are shocking similarities between the two sets of posters and also some strong differences. The future of advertising is uncertain and always changing. People have researched the history behind both sets of posters, but I have yet to come across a direct comparison.
+This project aims to compare World War II posters to today's posters about the War on Terror. These posters have a historical side and an artistic side, making them popular with people who support art and history. World War II advertising posters had to cover a lot of material. The Ministry of Information had to make posters to help Britain win, and this meant gaining support from within the country. Each poster had an interesting history behind it and was the reason they were produced. Today, we are using posters to help combat the War on Terror. There are shocking similarities between the two sets of posters and also some strong differences. The future of advertising is uncertain and always changing. People have researched the history behind both sets of posters, but I have yet to come across a direct comparison.
 <br><br>

@@ Line 18: / Line 18: @@
 =Abstract=
-War advertising over the ages has changed. In this milestone, I will compare the poster advertisements produced during the world wars to the ones produced today for the war on terror. Advertising will also change in the future. I plan to evaluate trends today to gauge where it is going in the future. World War II posters told viewers many different messages. Today's posters have a similar message to each other: fight terrorism. I will briefly evaluate the history behind the World War II posters and compare them to today's posters on the war on terror.
+War advertising over the ages has changed. In this milestone, I will compare the poster advertisements produced during World War II to the ones produced today for the War on Terror. Advertising will also change in the future. I plan to evaluate trends today to gauge where it is going in the future. World War II posters told viewers many different messages. Today's posters have a similar message to each other: fight terrorism. I will briefly evaluate the history behind the World War II posters and compare them to today's posters on the War on Terror.
 <br><br>

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 =Conclusion=
 <br>
-To conclude, the World War 2 era posters have an interesting history behind them. Some of the posters are very similar to the advertisements today for the War on Terror. The style, wording, and layout are all very similar. I believe that the World War 2 posters influenced today's posters. There weren't many differences besides message and style. For the future of advertising, I see a push towards paperless advertising coming soon. A recent study found advertising language and layout are likely to change because as they are now, the posters get the most information across to the viewer. If I were to continue this project I would move beyond comparing advertising. I would research and compare the actual wars: World War 2 and War on Terror. I feel that there are a lot of similarities that we may not be aware of and I feel that it would be interesting to investigate this.
+To conclude, the World War 2 era posters have an interesting history behind them. Some of the posters are very similar to the advertisements today for the War on Terror. The style, wording, and layout are all very similar. I believe that the World War 2 posters influenced today's posters.  For the future of advertising, I see a push towards paperless advertising coming soon. A recent study found advertising language and layout are likely to change because as they are now, the posters get the most information across to the viewer. If I were to continue this project I would move beyond comparing advertising. I would research and compare the actual wars: World War II and War on Terror. I feel that there are a lot of similarities that we may not be aware of and I feel that it would be interesting to investigate this. I would also be interested in seeing a comparison based on artistic styles.
 <br><br>

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 =Background=
-f==World War II==
+==World War II==
 <br>
 During World War II, war posters commissioned by the government could be seen across cities. Not just in the United Kingdom, but in all countries involved in the wars. Propaganda has a certain negative connotation when used today but that was not the case then. This was a way for the government to generate support for the war effort. A very common form of propaganda was the poster. According to Vallée, they were often called "weapons on the wall."<ref>Vallée, C. (2012). Monsters and Clowns Incorporated: the Representations of Adolf Hitler in British and American WWII Propaganda Posters. Revue LISA/LISA e-journal. Littératures, Histoire des Idées, Images, Sociétés du Monde Anglophone–Literature, History of Ideas, Images and Societies of the English-speaking World, 10(1), 126-150.</ref>. These advertisements reminded citizens that Britain could win the war, and it needed their help to do so. <ref>World War Two : Government Posters. (2008). Retrieved May 29, 2017, from https://nationalarchives.gov.uk/documents/education/propaganda.pdf</ref>. These posters often depicted women working in factories or other male dominated jobs to show that they could replace men and help with the war efforts. This encouraged the government to increase advertising by commissioning more posters to be made.

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 ===Differences===
-The most obvious difference between the two sets of posters is content. During World War II, it was vital that the public complies with the posters' messages. Doing so could hurt the country. There were a lot more messages then than there is today. Currently, there is no declared war so precautions like rationings and evacuations are not necessary. The war on terror is hard because there is no way to prevent it, unlike using blackouts to avoid air raids. There is also a difference in language. In the World War II posters, the language suggests that by you doing your part, you can help to win the war. This is clear in the rationing, growing your own food, recycling, and evacuation posters. Today's posters use language that implies that it is a team effort in order to win the war on terror. It uses language such as we and together. Today's society uses mostly bandwagon propaganda and places teamwork and cooperation as the main focus. By wording the posters this way, it allows the viewer to feel like they are part of something bigger than themselves. If you look at the yellow poster that reads "Reporting anything unusual won't hurt you," you see a mass of people walking by the backpack. It is meant to show that not reporting the bag can hurt everyone there. There is this idea that if you do not do your part you are letting your team down. As I mentioned above another difference between the poster is the severity. Not listening to a poster during World War II could have caused unforeseen tragic events, possibly the losing of the war. Today if do not report a suspicious event, you are likely to be fine.
+The most obvious difference between the two sets of posters is content. During World War II, it was vital that the public complies with the posters' messages. Doing so could hurt the country. There were a lot more messages then than there is today. Currently, there is no declared war so precautions like rationings and evacuations are not necessary. The war on terror is hard because there is no way to prevent it, unlike using blackouts to avoid air raids. There is also a difference in language. In the World War II posters, the language suggests that by you doing your part, you can help to win the war. This is clear in the rationing, growing your own food, recycling, and evacuation posters. Today's posters use language that implies that it is a team effort in order to win the war on terror<ref>Evera, S. V. (2007). "The War on Terror: Forgotten Lessons From World War II". ''Middle East Policy'', 14(2), 59-68. doi:10.1111/j.1475-4967.2007.00297.x</ref>. It uses language such as we and together. Today's society uses mostly bandwagon propaganda and places teamwork and cooperation as the main focus. By wording the posters this way, it allows the viewer to feel like they are part of something bigger than themselves. If you look at the yellow poster that reads "Reporting anything unusual won't hurt you," you see a mass of people walking by the backpack. It is meant to show that not reporting the bag can hurt everyone there. There is this idea that if you do not do your part you are letting your team down. As I mentioned above another difference between the poster is the severity. Not listening to a poster during World War II could have caused unforeseen tragic events, possibly the losing of the war. Today if do not report a suspicious event, you are likely to be fine.
 <br><br>

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 =References=
 #World War Two : Government Posters. (2008). Retrieved May 29, 2017, from https://nationalarchives.gov.uk/documents/education/propaganda.pdf
 #Evera, S. V. (2007). "The War on Terror: Forgotten Lessons From World War II". ''Middle East Policy'', 14(2), 59-68. doi:10.1111/j.1475-4967.2007.00297.x

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 =Section 2: Deliverable=
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-[[File: ProjectPicture.jpg|x320px|right|thumb| Additional Image]]<br>
+[[File: current2.jpg|x320px|right|thumb|]]<br>
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